India’s Deputy IT Minister, Rajeev Chandrasekhar, has issued a stern warning to tech companies, indicating readiness to impose bans if they do not actively address the issue of deepfake videos.

The warning follows concerns raised by cricket icon, Sachin Tendulkar, regarding a deepfake advertisement featuring his likeness endorsing a gaming app.

Chandrasekhar stated that the ministry plans to amend the nation’s IT rules in the coming week, establishing definitive laws to counteract deepfakes.

Expressing dissatisfaction with technology companies’ compliance with previous government advisories on manipulative content, he emphasized the ministry’s commitment to protecting citizens by blocking platforms that neglect their responsibility.

The ministry has unequivocally informed technology platforms that failure to effectively combat deepfakes will result in legal consequences from New Delhi.